How to successfully market your skills

First published in Design Insider, 24 Jul 2020

Istoria Group’s Chief Marketing Officer, Lindie Kramers provides words of advice for those in the creative industry looking for a new career or readying themselves for a future role.

Lindie joined a host of industry professionals providing advice on the subject for Design Insider. To read more tips, click here.

To land a role at a top agency takes determination, talent and luck. Demonstrate your passion for the industry, your creativity and your willingness to go the extra mile. Work on passion projects and show them off. Network, network, network. Standing out is key. Be confident but not cocky. Make it easy and enjoyable for someone to read your CV and browse your portfolio. Take time to do your homework on the company you’re targeting and why you want to work there - tell them something about yourself or your portfolio that is of particular interest to them. Avoid ‘Dear Sir/Madam’ type generic email applications, agencies are inundated with those. They warrant generic rejection letters. Most websites list their agency’s key people, so address your application to the most relevant person. Here’s to wishing you luck!

Lindie Kramers, CMO, Istoria Group

Thank you for reading.

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