Phoenix Wharf creates candy-coloured fantasia for Apprentice winner Harpreet Kaur

Bristol-based hospitality, retail and branding designers Phoenix Wharf have designed a new hospitality outlet for Harpreet Kaur, winner of this year’s BBC television series ‘The Apprentice’, with the new project funded by investment from the show’s host, business magnate Lord Sugar, now also a partner in the business. The new 144 sq m, 55-cover, sit-down ‘Oh So Yum!’ dessert parlour, located on Bradford’s White Abbey Road, will become the flagship for a brand that Harpreet and her business co-founder, elder sister Gurvinder, hope will become a national concern, set to ‘take over the dessert world’.

The Bradford site is the brand’s new showpiece outlet, offering a full sit-down and sweet-treat takeaway offer, displaying the concept’s new branding (created by Halo using the name devised by Harpreet), as well as unveiling a candy-coloured fantasia for the interior, in an immersive, ‘wow factor’ space, inspired by Harpreet’s desire for a clean-lined, Willy Wonka-style interior experience.

Phoenix Wharf was initially introduced to the client by F&B specialists Seed Consulting, joining an existing creative team on this quick-turnaround project, including build partners Equinox. Phoenix Wharf then created the scheme’s interior design, developing the look and feel using Halo’s brand guidelines – and also did some graphics work on the scheme, including the menu design.

‘This was a really fast-and-fun project to work on’ Emma Carter, Associate Creative Director at Phoenix Wharf, commented. ‘We’re delighted with the end result and hope it will be just the beginning of Harpreet and Gurvinder’s dessert empire!’

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