Cementing the position of a market leader on the global stage.
LafargeHolcim
Cementing the position of a market leader on the global stage.
After a short sabbatical from exhibiting, building materials and solutions specialists LafargeHolcim wanted their next show to represent a strategic brand statement that would unite the business, deliver continuity and bring its various products and brands together in one place. The Ignition team designed a solution that was not only high-impact, but also customisable, adjustable and scalable, allowing for maximum re-use. Welcome to our World’ and 'What's in your mix?’ were themes developed by Ignition as part of LafargeHolcim’s exhibition marketing strategy.