Pfizer

Unleashing insights and tools for a personalised virtual experience.

Ignition’s longstanding partnership with Pfizer has delivered engaging out-of-the-ordinary experiences that enable Pfizer to educate and inform their leaders and staff globally.

Each virtual experience aimed to over-deliver and provide more information and resources - something that allowed people to connect with the content on a personal level.

Ignition has incorporated Pfizer’s existing vendor’s technology that covered the webinar element and then provided strategic direction on how the content was to be consumed.

Ignition with the support of Tiny Spark, created a layer of personalised interactivity that contextualised the key themes, implementing an area for Pfizer employees to recount their own personal experiences with the key themes, grounding the content with a human touch.

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