Hello.
A recap of IMCAS World Congress in Paris.
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On this page we share the story behind Galderma’s exhibition design, trends from this year’s show and introduce Istoria Group - A distinctly different design partner.
Exhibition design by Ignition (Part of Istoria Group)
Our collaboration with Galderma
Empowering Individuality. The need to stand out, not fit in.
the Brief
Galderma tasked us with bringing their ‘Empowering Individuality’ campaign to life and promote their new global portfolio campaign at IMCAS. They wanted a highly visible booth that is distinctly different and ‘broke the mould’ in terms of designs previously seen at the show. The design needed to incorporate relevant experiences to attract people to their booth and allow them to interact with their products in a meaningful way. The booth’s aesthetics were to be premium, chic and glamorous to create a wow factor and to deliver impact. To help bring their messages to life, Galderma’s booth needed to embrace digital technology and allow for flexibility with content shown during the show.
Research and initial sketches
We started the design process by immersing ourselves in the world of Galderma - by understanding their products, target audiences, key messages to convey at the show and what experiences they envisaged for visitors to their booth. We carried out our own research and shared insights on the latest trends, not only in their industry, but also lessons learnt from parallel industries outside the world of exhibitions. And most importantly, we explored what success would look like to Galderma.
Key words: Clean, High Quality, Stylish, Elegant, Beautiful, Timeless, Bold and Digital
Design development
Our aim was to create a booth design and experience to set the tone for Galderma’s new era and impress visitors and the industry alike.
Solution
To bring the Empowering Individuality philosophy to life, we created an open plan layout with a central feature using premium and glamorous textures showcasing the Galderma aesthetics portfolio at the heart of the space.
The booth included a hospitality area, portfolio experiences, meet the expert area, an innovation space and brand specific demo areas. It also included a medical corner to host talks, and casual conversation seating areas.
A professional photographer captured visitors to the campaign photobooth, a refreshingly different approach to all the selfie stations at IMCAS. People were able to sign their own name on the glass, then step behind into an enclosed photo area to have their picture taken.
Display units placed within the innovation area allowed visitors to interact with an augmented reality face app so that participants could visualise the effectiveness of the products on their own face.
The Results
The Galderma experience made its debut at IMCAS World Congress where it was well received by all. It was the most talked about and photographed stand at the show.
We took a risk selecting Ignition as our new design partner as we had never worked with them previously. We really wanted to trust them as the design was beautiful – and we were right to do so. All comments from around Galderma and beyond have been very positive. We have received a lot of congratulations. High quality of materials, and services were expected and delivered.
Global Travel & Category MICE Procurement Specialist, Galderma
I was very happy with the collaboration and communication throughout this project. It was excellent. Your issue resolution was great too – always very reactive to satisfy our wish list. On site the team was awesome – well organised, professional, clean and everyone knew what they were meant to be doing. You also delivered ahead of time. Whilst the show was on, I was always able to quickly find the stand-by team if I needed them, which meant no stress. Big Bravo! I am proud of the team and what we have delivered together.
Congress Project Manager, Galderma
