A look at FASHION
Taking a look at
Fashion
Over the next few weeks, we are taking a look at fellow businesses with sustainability at the heart of what they do, across fashion, beauty, and home. These game-changers are firmly dedicated to the responsible-product cause as we are to responsible service. If there are other sectors you’d like our agency to take a deep dive into, please get in touch.
Ace & Jig (US)
A seasonless, ‘slow fashion’ womenswear brand that uses only its own custom, artisan-woven textiles, which are “thoughtfully” made in India. A 360° approach ranges from no waste (all scraps are cleverly reused by customers, other brands and schools), to contributing to other communities. Follow @aceandjig
LemLem (Ethiopia)
Founded by model Liya Kebede, LemLem's bold and bright resort wear is sustainably made by local female artisans in Ethiopia and Kenya who are supported by the brand's philanthropic arm, LemLem Foundation. Follow @lemlemofficial
Raeburn (UK)
British sustainable fashion pioneer Christopher Raeburn puts sustainability at the centre of everything he does at his eponymous brand, prioritising repair and upcycling initiatives and supporting young designers. Follow @raeburn_design
Story MFG (UK)
Founded on ‘slow-made’ principles, this ethical brand emphasises animal-friendly practices, plant-based dyes and biodegradability. Follow @storymfg
Mud Jeans (Netherlands)
An eco-friendly denim brand that makes high quality, sustainable jeans by recycling every single pair after use. Its ‘Lease a Jeans’ system processes customers’ old pairs into new yarns, which are manufactured into fabric for new jeans. Follow @mudjeans
Bethany Williams (UK)
With a focus on sustainability and ethical consciousness, Bethany Williams was previously awarded the Queen Elizabeth II Award for British Design, which recognises talent, community values and sustainability practices. Each of her collections is linked to a London community initiative, and she consults to other brands. Follow @bethany_williams_london
Pangaia (UK)
A material science company specialising in natural material and dye innovations, Pangaia creates sustainable basics with lab-based technology behind them. Waste biomaterials are a key feature in product development – such as petals and leaves used for colour and as a down replacement in outerwear. Follow @thepangaia
Vollebak (UK)
Another material science company that focuses on pragmatic designs, such as the Covid-proof jacket, this brand prioritises research on the decomposition of its products. One of its latest launches is a Garbage Watch – made from “the waste that the world threw out in the trash.” Follow @vollebak
Pashko (US)
Black fashion influencer Patrick Robinson’s brand uses reclaimed fabrics that would have otherwise ended up in landfill in its pared-back, lifestyle apparel collections. It donates part of its profits to 1% For The Planet. Follow @pashko
Kaight (US)
A Brooklyn-based fashion-meets-lifestyle offering from independent designers with a focus on local production, zero waste, organic textiles and reclaimed materials, as well as Fair Trade standards. ‘Good quality for longevity’ is also a mantra. Follow @kaightshop
Thank you for reading.
If you would like to find out more, please do get in touch.
