Candy-coloured fantasia for Oh So Yum!
Oh So Yum!
Candy-coloured fantasia to take over the dessert world
Phoenix Wharf created a candy-coloured fantasia at Bradford’s ‘Oh So Yum!’ dessert parlour for Apprentice winner Harpreet Kaur.
The hospitality outlet was funded by investment from the show’s host, Lord Sugar, now also a partner in the business. The 144 sq m, 55-cover, sit-down ‘Oh So Yum!’ dessert parlour is the flagship for the brand, set to ‘take over the dessert world’.
The store offers a range of sweet treats – from crêpes, shakes and cookies to waffles and ice cream - as well as halal, gluten-free and dairy-free products. An accompanying range of merchandise is available to customers. The premises will also serve as the company's new headquarters and the packing centre for a burgeoning national online delivery service.
“Phoenix Wharf were so easy to work with, both in their ability to realise my vision for the brand and the way in which they worked so well with the existing team. I loved their creative concept development too, so that the parlour is full of clean lines, intelligent use of space and fun colour adjacencies. We’re now open, products are flying off the shelves and we’re hoping the people of Bradford and beyond will really take Oh So Yum! to their hearts!”
Harpreet Kaur, Co-Founder of Oh So Yum!
| Client Name | Oh So Yum |
| Industry | Hospitality |
| Territories | UK |
| Lead Agency | Phoenix Wharf |
| Design Deliverables | Hospitality Design Interior Design |
