Inspiring design that spans exhibitions to pop-up stores
Vital Baby
Inspiring design that spans exhibitions to pop-up stores
Istoria Group partners with baby accessories brand Vital Baby on their retail design and exhibition programmes. We created a new concept for their booth at Europe’s leading tradeshow for the infant and child retail market with a distinct stand architecture and all graphic elements, whilst also future-proofing the concept. We advised on product category breakdowns and created single examples of display items. The result was a well-segmented stand that offered a clear customer journey, focus product areas and impactful communications through a variety of presentation and merchandising methods. We also created a pop-up retail concept in John Lewis Oxford Street.
| Client Name | Vital Baby |
| Industry | Baby & Child Retail |
| Territories | Europe & USA |
| Lead Agency | Phoenix Wharf & Ignition |
| Design Deliverables | Branding Retail Design Exhibition Design Graphic Design Artwork Brand Experience |
Kind & Jugend 2019
Vital Baby wanted to introduce their new branding that launched earlier in the year. The new branding allowed us to create more a sophisticated look and feel to the booth, whilst still retaining some of the more playful elements that we implemented at last year’s show. One of the key differences that the client was keen to see, was an increase in the height and overall impact of the booth, which is was definitely achieved this year.
John Lewis Concession
